Conversion rate optimization services are poised for explosive growth

Affordable  turnkey conversion rate optimization services have arrived

For many years we heard predictions from industry leaders like the Eisenberg brothers (http://www.futurenowinc.com/) and Jonathan Menendez (http://www.optimizeandprophesize.com/) that the time for website optimization has arrived. They have been predicting that companies will use conversion rate optimization (CRO) technology to increase the conversion rates of their web pages at the same rate they are using search engine optimization (SEO) to drive traffic to their sites.

Their predictions seemed so logical. Why would any company spend a fortune to attract web visitors and then waste the effort by having an unproductive site.  As we noted in a previous blog entry, the great majority of e-marketers are in dark ages when it comes to conversion rate optimization.

What's different this time around?

Up to very recently it looked like the 2-10 technology rule might be at work. This little known rule predicts that when pundits predict that some new technology will become mainstream in two years, the reality is closer to 10 years. Not any more.

Today we see major market forces at work that lead us to believe that the predictions regarding website optimization are increasingly becoming a reality.

Force #1: Scary "R" word ("Recession")

The rippling effects of the market meltdown are affecting every aspect of the economy. Online marketing is no exception. Just check what Google has done in time for Thanksgiving - they shed 1/3 of their contractor workforce.

With few exceptions companies are closely reviewing their advertising spend rates and in many cases cutting back dramatically.  So what can you do to help your company prosper in these difficult times? How about getting a higher rate of return from your current web traffic through increases in page conversion rates?

Force #2: Affordable optimization tools

When the Eisenberg brothers were making their predictions the only available optimization tools cost $5,000 or more per month. No wonder that only a few elite e-commerce players could afford to use it.

The technology landscape has changed dramatically. First, Google provided a free entry level product called Website Optimizer. Then our company introduced a professional grade tool that costs only $99/month.

Force #3: Turnkey services

The best technology in the world is of little use without the time and resources to implement it correctly. It's no wonder that Google is signing up a network of service providers trained to provide Professional Services.

Available alternatives include the turnkey solutions provided by Site Tuners and Wpromote. Hiconversion has moved the service game to the next level. We offer a fixed price service with a performance guarantee.

The time for mass market adoption of conversion rate optimization solutions has arrived.  The combination of unprecedented economic pressure along with the availability of affordably priced breakthrough technology and service solutions provides the framework to make the predictions reality.